GinaCurl Certified Stylist in Chandler AZ
One of only three Certified GinaCurl Stylists on the West Coast, and one of just a handful in the United States, Ms. Cece offers the Curl Reformer for clients seeking softer, more manageable curls or Gina's Straight Variation.
Every GinaCurl service is fully customized to your hair’s texture, density, and long-term goals.
What Is GinaCurl?
GinaCurl is a professional curl reforming system that restructures the hair on a molecular level to reshape and redirect your natural curl pattern.
It reduces frizz, volume, and shrinkage while preserving elasticity and supporting length retention. The result is softer, shinier, more manageable hair without the breakage often associated with traditional chemical treatments.
This is not a relaxer.
This is not a Jheri Curl.
It is a precision, customized curl reforming system designed specifically for textured hair.
Two GinaCurl Options
Both services are permanently restructuring treatments and require professional evaluation before booking.
The Curl Reformer
Soft, predictable, natural-looking curls with reduced frizz and shrinkage.
The Straight Variation
Smooth, sleek hair with controlled volume and enhanced shine.
The Process
Each GinaCurl is customized to ensure proper reforming and strand-by-strand attention.
Reset
We begin by preparing the hair’s protein structure to receive a new curl pattern.
Rearrange
Hair is carefully wound around rods of varied sizes to reshape the curl pattern with precision.
Reform
The bonds are neutralized and sealed, permanently locking in the new shape.
The result: manageable, touchable curls that allow you to wash, go, work out, swim, and live without excessive shrinkage or tangling.
Who Is a Good Candidate?
GinaCurl may be right for you if:
- You want softer, elongated curls
- You want reduced frizz and shrinkage
- You are committed to maintenance
- Your hair is in healthy condition
- You want to retain length while improving manageability
A completed pre-screening is required to determine eligibility.
Touch-Ups & Maintenance
GinaCurl typically requires touch-ups only once or twice per year.
Previously reformed hair is protected during touch-ups, and only new growth is processed. This prevents overlapping and preserves hair integrity.
New growth blends naturally into treated hair.
Required Pre-Screening Process
GinaCurl is a permanent chemical curl reforming service and requires professional evaluation before booking.
Step 1: Submit the Pre-Screening Form
Please complete the GinaCurl In-Person Consultation or Online GinaCurl Consultation Form, including a five-year chemical history and natural wet-hair photos. We will email you within 7 business days to confirm eligibility and to provide a quote.
Step 2: Pay the Pre-Screening Fee
Online pre-screening: $35
In-salon consultation: $45–$75
This non-refundable fee is required for review and is not applied toward service cost. You may pay this fee here.
Step 3: Review & Sign Client Agreement
All GinaCurl clients must acknowledge salon policies before booking by submitting a Client Service Agreement.
Step 4: Receive Your Quote
After review, you will receive eligibility confirmation and a service quote via email (valid for three months).
Step 5: Choose Payment Option
If choosing a payment plan, wait for your quote. Please do NOT apply for more than the total cost of your GinaCurl.
If you are not choosing a payment plan, a $350 deposit is required.
Only after approval and payment verification will your GinaCurl appointment be confirmed.
GinaCurl Appointment Availability
GinaCurl appointments are offered on select Sundays, Tuesdays, Wednesdays, and Fridays. Sunday appointments incur an additional $95 fee.
Why Your Chemical History Matters
GinaCurl is a permanent chemical restructuring service. The success and safety of your results depend entirely on accurate information about your hair’s history.
Color services, relaxers, keratin treatments, texturizers, heat damage, and even “natural” products can affect how your hair responds to reforming.
During the pre-screening process, you will be asked for a five-year chemical history and current photos of your hair in its natural state. This is not optional — it allows Ms Cece to select the correct formulation, protect previously treated areas, and ensure your hair can safely undergo the service.
If you are unsure about your history, it is better to say so than to guess.
Travel Option
Unable to travel to Arizona? Ms. Cece offers private GinaCurl travel services by request.
How much does a GinaCurl cost?
«The cost of the service varies by the length, texture, condition of your hair as well as the amount of product and time it will take. The full GinaCurl process can take 6-8 hours. Pricing applies to both GinaCurl Curl Reformer and the Straight Variation.
EXTRA-SHORT HAIR (Chin + Shorter) Starting at $550+
SHORT HAIR (Between Chin + Shoulder) Starting at $750+
MEDIUM HAIR (Below Shoulder-to-Shoulder Blade) Starting at $950+
LONG HAIR (Below Shoulder Blade to Bra strap) Starting at $1,250+
EXTRA LONG HAIR (Below Bra strap + Longer) Starting at $1,500+
Note: Length is based on natural hair when stretched out (elongated). Pricing will be based on actual length-density and product usage at the time of service.
How is GinaCurl different from a Jheri Curl or Wave Nouveau?
«What makes the GinaCurl different from the rest, is that we can take our time to apply our curl reformer (The Thio Chemical). It can take up to1 hour to process, so we have time to address every porosity level down the hair shaft using multiple chemical strengths if necessary.
No irritation. Curl reformer is never applied to the rods so there is no chance of compromising the ends. There is no burning or skin irritation.
During a retouch, we can protect previously treated hair with protection cream and apply the curl reformer to the regrowth only. Because the curl reformer takes so long to process, there’s no risk of previously treated hair absorbing the curl reformer during the rinsing.
How long does a GinaCurl service take?
«The GinaCurl process takes approximately 6-8 hours depending on the client's hair length, texture and curl type, and product usage. Please be mindful of this when scheduling.
How much do GinaCurl retouches cost?
«The retouch is often more intricate and delicate and can require more time to perform the retouch. We will charge the exact same price for your GinaCurl retouch as the initial GinaCurl service, regardless of the amount of new growth, time and product required to perform your Retouch appointment.
Your Retouch price will remain the same as long as you have your retouch appointment before your first anniversary and there is NO chemical change to your hair.
If you desire a Retouch appointment after your first anniversary a New online consultation form must be submitted. If by your second retouch, you continue to grow out your hair or you decide to cut and style your hair a lot shorter, we will adjust the price of your retouch.
During your retouch, the stylist will only address the new growth, unless she feels the ends need to be refreshed. The previously treated hair will be protected by using a protection cream on that hair so the solution will not be saturated into the previously treated hair.
Are there any reasons I wouldn’t be able to get the GinaCurl?
«You are not a candidate for the GinaCurl if you have high lift color, highlights, bleach, relaxer, or a texturizer. Some smoothing treatments and amino acid treatments may be another reason for not being able to get a successful GinaCurl from roots to ends. We will determine that in your online consultation.
Can I get the GinaCurl if my hair is color treated?
«Servicing the GinaCurl on color-treated hair is trickier than most people think. This is because the ends are very porous and the root area is much healthier, so customizing is required. We recommend that only the roots be colored with permanent color and if the ends need to be refreshed, use only a rinse. Remember peroxide color lifts and semi-permanent color deposits. If you want to stay or go dark, there is no need to use a peroxide color. To consistently receive fabulous Gina Curls, you must understand the effects of peroxide color with your GinaCurl. Hydrogen peroxide will break some of the internal disulfide bonds found in the cortex of the hair. In a typical hair color process, approximately 10 % of existing disulfide bonds are destroyed. If the hair is damaged because of an over-processed color, the hair will be weak, easily broken, and gummy or stretchy when wet. This means the client is not a good candidate for GinaCurl. You will need a few protein treatments to mend the cortex layer.
What is Gina's Straight Variation?
«Straight Variation uses a curl reforming product to straighten your hair while improving the hair’s feel, softness and shine and making it more manageable to style your hair with ease.
When do I need to come back for a retouch of my Straight Variation?
«We recommend getting a Straight Variation every 5 to 6 months.
