The GinaCurl Treatment is now available in Chandler AZ

The cost of the service varies by the length, texture, condition of your hair as well as the amount of product and time it will take. The full GinaCurl process can take 6-8 hours. Pricing applies to both GinaCurl Curl Reformer and the Straight Variation.

EXTRA-SHORT HAIR (Chin + Shorter) Starting at $550+
SHORT HAIR (Between Chin + Shoulder) Starting at $750+
MEDIUM HAIR (Below Shoulder-to-Shoulder Blade) Starting at $950+
LONG HAIR (Below Shoulder Blade to Bra strap) Starting at $1,250+
EXTRA LONG HAIR (Below Bra strap + Longer) Starting at $1,500+

Note:  Length is based on natural hair when stretched out (elongated). Pricing will be based on actual length-density and product usage at the time of service.

On the day of your GinaCurl appointment, ensure your hair is as tangle and snarl-free as possible. Not coming with stretched-out hair will result in a higher quote. We recommend washing, conditioning, detangling, applying a light product, twisting, loosely braiding, or blow drying and wrapping your hair.

What makes the GinaCurl different from the rest, is that we can take our time to apply our curl reformer (The Thio Chemical). It can take up to1 hour to process, so we have time to address every porosity level down the hair shaft using multiple chemical strengths if necessary.

No irritation. Curl reformer is never applied to the rods so there is no chance of compromising the ends. There is no burning or skin irritation.

During a retouch, we can protect previously treated hair with protection cream and apply the curl reformer to the regrowth only. Because the curl reformer takes so long to process, there’s no risk of previously treated hair absorbing the curl reformer during the rinsing.

The GinaCurl process takes approximately 6-8 hours depending on the client's hair length, texture and curl type, and product usage.  Please be mindful of this when scheduling.

We allow (1) courtesy date modification and will transfer your deposit to another date within 30 days of the initial reserved date.   Appointment modifications must be made 7 days prior to your initial appointment.

The retouch is often more intricate and delicate and can require more time to perform the retouch. We will charge the exact same price for your GinaCurl retouch as the initial GinaCurl service, regardless of the amount of new growth, time and product required to perform your Retouch appointment.

Your Retouch price will remain the same as long as you have your retouch appointment before your first anniversary and there is NO chemical change to your hair.

If you desire a Retouch appointment after your first anniversary a New online consultation form must be submitted. If by your second retouch, you continue to grow out your hair or you decide to cut and style your hair a lot shorter, we will adjust the price of your retouch.

During your retouch, the stylist will only address the new growth, unless she feels the ends need to be refreshed. The previously treated hair will be protected by using a protection cream on that hair so the solution will not be saturated into the previously treated hair.

You are not a candidate for the GinaCurl if you have high lift color, highlights, bleach, relaxer, or a texturizer. Some smoothing treatments and amino acid treatments may be another reason for not being able to get a successful GinaCurl from roots to ends. We will determine that in your online consultation.

Our recommendation, if you have fine or thin hair, is to keep your hair short so it will look full. The longer you go with fine and thin hair the more the hair will look stringy and see-through.

Servicing the GinaCurl on color-treated hair is trickier than most people think. This is because the ends are very porous and the root area is much healthier, so customizing is required. We recommend that only the roots be colored with permanent color and if the ends need to be refreshed, use only a rinse. Remember peroxide color lifts and semi-permanent color deposits. If you want to stay or go dark, there is no need to use a peroxide color. To consistently receive fabulous Gina Curls, you must understand the effects of peroxide color with your GinaCurl. Hydrogen peroxide will break some of the internal disulfide bonds found in the cortex of the hair. In a typical hair color process, approximately 10 % of existing disulfide bonds are destroyed. If the hair is damaged because of an over-processed color, the hair will be weak, easily broken, and gummy or stretchy when wet. This means the client is not a good candidate for GinaCurl. You will need a few protein treatments to mend the cortex layer.

We do not recommend highlights with the GinaCurl. There is no way to isolate the hair that is colored from virgin hair. If we do the GinaCurl over highlighted hair we will have to use a weaker formula to protect the colored hair, so the virgin hair will not take a successful curl.

Yes, artificial hair color may fade with this process. Virgin hair may also lift one shade for some clients.

Wait fourteen days for all types of color, including demi, semi and rinse colors. You can risk the chance of the hair reverting if the hair is colored too soon. We also recommend using a lower volume of peroxide to color your GinaCurl and using 1-2 shades lighter than before when choosing an all over color; because hair colors that are lower in peroxide percentage deposit do not lift lighter.

Yes, getting a GinaCurl doesn’t appear to be a problem for the health or your baby’s well-being. There are no conclusive studies about the safety during pregnancy of the solution used for the GinaCurl. However, because of the pregnancy hormone changes in the first trimester, we don’t recommend getting the Gina Curl during your first trimester. We also don’t recommend getting the GinaCurl for the first three months of your child’s life, because hormones can cause some client’s hair to be very resistant to chemicals. We caution clients to wait until after nursing. Another thing that most pregnant women are not aware of is, normally the hair sheds quite a bit after birth and sometimes after nursing. It’s assumed that the air does not shed as much during the pregnancy, therefore getting a little thicker. Afterwards, the hair returns to its normal thickness, shedding off all the hair that hasn’t been shed in 9+ months.

Yes, there is no problem servicing the GinaCurl on someone who has Alopecia.

Straight Variation uses a curl reforming product to straighten your hair while improving the hair’s feel, softness and shine and making it more manageable to style your hair with ease.

You can blow-dry and flat iron your hair if you would like a polish and styled look. What would have taken you 1 hour to do will now take 20 minutes to do. We recommend using a flat iron at a low temperature. You can also wear your hair in protective styles.

Straight variation will help to keep your hair healthy by allowing you to comb through your hair with ease. Less stress on your hair and less product needed will help retain health and length.

No. Once you style your hair it will not shrink back up. It will last longer and feel so soft.

It may be possible to get a GinaCurl after a Straight Variation as long as you don’t have heat damage.

No. The Straight Variation is a thioglycolate-based perm, and it is permanent, unlike a Keratin treatment.

The Straight Variation permanently texturizers the hair by physically changing the structure of the hair.

Brazilian Blow Dry treatments temporarily coat the hair with keratin to smooth the hair, but the effects wash out after 3 to 6 months. So, you must visit a salon often to re-coat the hair with this method. Brazilian Blow Dry treatments may also contain hazardous chemicals that release highly carcinogenic gas. For more information on the danger of chemicals, please check OSHA Safety and Regulations.

We recommend getting a Straight Variation every 5 to 6 months.